Well over a month ago, I revealed the deception and some of the misleading information within the fitness magazines and media, specifically the publications directed toward women in my article I Don’t Want to Get Big and Bulky – Fitness Marketing and its Effect on Women.
In fact, as a result of publishing the article, I’ve discovered many women didn’t know anything more than what they’ve been told by the media. It’s no surprise, either. When the majority of our expert information is coming from trainers to the stars, it’s hard to imagine the information could be lacking or misleading.
However, as I mentioned in the previous article, these publications exist for one reason – to make a profit. I suppose their research suggests Americans (and the entire human race) are inherently lazy and that a quick-fix headline is sure to keep the revenue up.
Just looking at any other product being sold, especially those within the health/fitness/exercise niches, it all rings true – no one wants to work for the results if a shortcut is available.
If you can attain the body of a Greek goddess in 3 weeks without having to lift weights and while eating anything you want, why would you do anything different? The problem is the promises don’t deliver.
Month after month, women (and men) continue reading with hopes of the next best piece of information that will lead them to similar results of the cover model of their favorite publication.
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- ourtimetochange said: Lifting weights just makes women even more sexy.
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- kisswithahfist said: I’m a female and I lift weights and do The Asylum by Shaun T and I can definitely agree with you. It wont make you bulky unless you take some serious enhancements. The female body is not built that way :)
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- turbogirl said: It annoys me that people still think that way. I hear it all the time and it drives me crazy!
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